Amazon Says “Contents May Cause Happiness” — But Rebbe Nachman Says Otherwise
Amazon has a fascinating message printed on some of its trucks: “Warning: Contents May Cause Happiness.” But is happiness really found inside the things we buy? There’s another Amazon phrase that caught my attention: “That thing you wanted? It’s right in here.” And it reminded me of a powerful teaching from Rebbe Nachman of Breslov in Sichos HaRan: the yetzer hara holds out its hand as if to say, “What you’re looking for is right here.” We spend so much time believing that the next thing, p...
Amazon has a fascinating message printed on some of its trucks: “Warning: Contents May Cause Happiness.”
But is happiness really found inside the things we buy?
There’s another Amazon phrase that caught my attention: “That thing you wanted? It’s right in here.” And it reminded me of a powerful teaching from Rebbe Nachman of Breslov in Sichos HaRan: the yetzer hara holds out its hand as if to say, “What you’re looking for is right here.” We spend so much time believing that the next thing, purchase, achievement, or experience will finally make us happy — only to discover that when the hand opens, there’s nothing there.
On the yahrtzeit of Rebbe Nachman, this message takes on special meaning.
Sukkos is Zman Simchaseinu — the time of our happiness. And perhaps the secret is that true happiness doesn't come from having more things in our hands. It comes from recognizing Whose hands we are in.
The Sukkah reminds us that we are surrounded, embraced, and protected by Hashem. That's where genuine simcha is found.
A Sukkos message about Amazon, the yetzer hara, Rebbe Nachman, and discovering where happiness really comes from.
L'ilui nishmas Rebbe Nachman ben Feige — זכותו יגן עלינו.
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During the first days of Yantiv, I was walking to Schul and I noticed a car that had its hazards on. Of course, somebody walks out and he's wearing an Amazon vest, and it's pretty apparent, you see it all the time. You you know you see a lot of Amazon trucks, but there's so many personal cars that those drivers they are Amazon drivers, and it's a brilliant business model, but I don't want to talk about business. I'm talking about the Amazon drivers and they have their hazards on. And of course they're doing it because they have frequent stops, so they have they keep their hazards on. But I was thinking about it, and maybe there's a T for a deeper idea of why these Amazon drivers keep their hazards on. I was thinking like this, you know, Chazal tell us, Marbenchasim Marbedaiga. The more possessions a person has, the more worries he has. Because the more stuff, then the more you have to think about, the more you headspace, the more, the more you're constantly thinking about this item and that item and this property and that property. And so therefore, chazal are very uh wise and they told us the more you have, the more you're gonna worry about. And perhaps when the Amazon trucks and the cars they they have their hazards on. It's not just a warning that they're doing frequent stops, they're actually warning us, the consumers. They're saying, by the way, this is not actually going to provide you happiness, it's gonna get make you more worried. Of course, I buy Amazon all the time, but you know, it's just conceptually speaking, to understand, to take a step back, when you see an Amazon decal on a truck that says warning, contents may cause happiness, realize that it's bogus, it's not true, it can't cause happiness. There's another decal, there's another signage on the Amazon trucks and the cars that says um the that thing you wanted, it's right in here. And it's mamasha mefurish or Rabin Ahmed. You know, today is Rabin Ahmed's Yortside. And in honor of Sukhis Mansum Haseinu, it it's not a coincidence, of course, that his yartside is today, the smack in the middle of the holiday of the Zman Sim Chaseinu. And I was thinking about this Amazon. Warning may cause happiness, and the sign, uh that thing you wanted, it's right in here. Rabin Ahmed in Sikh Saran, Sikha Vov, I believe, he shares a mushal. He says, You know what the Itsahar is like? It's like somebody who puts his fist out and he's he makes you think that there's something inside that fist. That thing that you really desire, that thing that you really want, it's right inside there. And you chase around your whole life trying to get to that guy who has that closed fist because the thing you want is right in there. That thing you want is right in there, just like the Amazon, right? But what happens? Eventually you reach up to it and he opens his hand and heathel haven. There's nothing in there. It was a complete facade. He gives another mushal where you know the yitar is like the rays of the sun, where it looks like there's something there, but then you try to touch it, and there's nothing actually there. When we sit in a sukkah, we accomplish both, right? We realize that warning contents may cause happiness. We realize that's not true. Contents, physical things, possessions, those types of things don't cause happiness. It's true a lot of the stuff we need and we utilize, but that's not what caused happiness. Real happiness comes not from chasing what's inside that closed fist fist, but it's realizing that we are in the embrace, we are actually being held. We are in quote unquote the fist. We're being held by a Qurish Baruch, realizing we're in the embrace of him. That's the sukkah, that's Mansum Hussein, or realizing and being appreciative of what we already have, not looking out there, but looking inwards and realizing who we are, what we are, and realizing that a Qurish Baruch is in our lives, he's holding us like a mother holds a child, that leads to happiness. And number two, you know, you have the rays of the sun, and inside those sukkah, it it's important. We we have to have the sail, but you also have to have some sunlight. You need it, you need to have both because you need to be able to realize that yes, there are rays of the sun, but within the embrace of the sukkah, we see reality, we see the truth for what this world really is. We see that the rays are not really where it's at. You can't really hold it as real and as in as depth as it looks, it's not it's not. And we have to sit in the shade of the sukkah and be shaded by this comfort of being in the embrace of a Kirosh Baruchho, realizing that no, it's not the contents in life that causes happiness, like Amazon tries to tell us. And they have their logo, they have that smile, what causes real simcha is appreciating what we already have, being same bichalko, and realizing that we are in the embrace of a Kirush Barakhu, connecting to that, connecting to that MS Lamito, and realizing that that thing you wanted, it's not over there, it's not in anything else other than in what you already have. Wishing you all the best, and um you should have a tremendous moyed, a tremendous yantith, a tremendous, and the merit of Rabbi Nachman's yard site. Um we should all be Zoika to a tremendous Sincha, a Simcha adsuma. Like the Sincha that was experienced in the Simcha's base of Shueva, we should all experience a tremendous amount of Sincha. This is one of Rabbi Nachman's primary teen teachings, mitzvah gedalios, basincha, to always be basimcha in shimush, not to give up hope. Realize, be appreciate what you have. Remember, understand there's an akuda taiva, there's an element of goodness that you have inside of you. Be makyadad, appreciate that, and start to see that in others as well. And you're going to live a more simchadic uh life. Wishing you all the best and Ritzhem. Have a fantastic rest of your yoga.
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